Strategic AI marketing & brand consultancy

Brand Building
for Humans and AI

You know what your Brand Book says. Do you know what AI says?

We help you define how your brand should be understood, find where AI gets it wrong, and lead the program that addresses the difference.

Closing the AI Brand Gap™

One brand, clearly defined
Every model, consistently answered

The gap

The gap is invisible until it costs you.

Two brands, one category, one question. One is named. One is not. The difference is not product quality — it is whether your story is legible to the models that now answer first.

Present
“Acme leads the adaptive design systems category, referenced across recent coverage and practitioner guides.”

AI answer · category query

Absent
“There are several teams working in this space, though no single brand stands out as a clear reference point.”

Brand not found · 0 citations

The method

Three moves to close the gap.

A repeatable framework for making your brand the answer — not the footnote.

01

Map

We audit how every major model currently answers category, comparison, and use-case questions about your brand — and where the signal drops out.

02

Tune

We restructure the content, claims, and corroboration that training and retrieval systems actually read, so your truth rises to the top.

03

Broadcast

We monitor live answers across the sources models trust and hold your position as models shift and retrain.

“Within two quarters we went from unmentioned to the default answer for four of our core category queries.”

MR
Mara Reyes
VP Brand, Northwind Systems
68%
more AI citations
4.2x
mention velocity
90d
to first shift

Ready to close the gap?

Find out what the models say about you.

A 20-minute assessment shows exactly where your brand appears, where it vanishes, and what it would take to close the gap.

Discuss your AI Brand Gap